Black Friday? How About Black November?
Every year the holiday season gets stretched longer and longer. In years past we wouldn't see holiday ads until Thanksgiving. Then it got stretched to the week of Thanksgiving. Now we're seeing holiday ads the day after Halloween. In the same sense, door buster bargains are now being offered earlier and earlier. Some retailers are trying to get ahead of the game by pre-announcing weeks in advance. In fact, there are quite a few Black Friday ads out already. This has spurred others to go ahead and release some door buster deals prior to Black Friday.
What retailers have done is offer these door buster deals over a short 2-3 day stretch, usually over a weekend, through their online outlet. Stores like Macy's have been doing this on a regular basis for a while, but in recent weeks have really stepped up their efforts. They recently had a up to 60% off sale on all home items plus free shipping and an additional 15% off on top of all of that!
Other retailers have taken a more extreme approach in offering door buster deals over a 3-4 hour window, usually around lunch time EST. The Great Indoors, an online outlet of Sears, did this recently from 9am - 12pm EST. They called it their "Shopping Spree Doorbusters". An example sale item was 20% off the lowest price of all Kenmore appliances.
A third approach by retailers is offer discounts on a later purchase. They're using this method to not only get the sale now, but to also secure a sale for the future. As an example, New York & Co has a 30% off sale going on right now through their online store. As a bonus incentive, for every $30 you spend, New York & Co will give you a $15 discount card towards your next purchase. This discount card is only valid in stores and only from November 11-15th. This approach is becoming more and more popular because it gets the customer to continue coming back throughout the holiday season.
Over the years, retailers have become more and more aggressive in their approach to the holiday season. This year, however, seems almost over the top aggressive, due to the current economic climate. That means we the consumer can expect to see some of the best deals appear not just on Black Friday, but for all of Black November. So, to help our consumers, we've created a section on CouponShack.com that highlights each doorbuster deal or promotion that we come across for the entire holiday season. Don't wait until Black Friday for doorbuster deals. They are happening now. Let us monitor the deals for you so all you will have to do is make your list, check it twice, and buy when the price is right!
Posted by Sok on November 04, 2009 Tags: Thanksgiving Day Savings , Black Friday Deals , Cyber Monday Deals




