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Netflix (Nasdaq: NFLX) is the world's largest online DVD movie rental service offering more than two million members access to more than 25,000 titles. The Netflix appeal and success is built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery. For $17.99 a month members rent as many DVDs as they want and keep them as long as they want, with three movies out at a time. Members enjoy free and fast delivery. Netflix reaches more than 85 percent of the Netflix subscribers with generally one-day delivery and provide free, pre-paid return envelopes. With no commitments, members can cancel anytime. The Netflix "no late fees, no due dates" online movie rental model has eliminated the hassle involved in choosing, renting and returning movies. The Netflix selection - far superior to what the largest movie-rental stores can offer - helps ensure members find everything from the latest big Hollywood releases to hard-to-locate documentaries and independent films. Netflix makes it easier for members to find and discover movies they will enjoy. When members rate movies, Netflix customizes its site based on a member's movie tastes, which makes the Netflix 25,000 movie titles more relevant and accessible to each member. On average, members rent 98 percent of Netflix's movie titles each quarter, proving the efficiency with which the company recommends films. Members enjoy free shipping both ways, with more than 85 percent of members reached by generally one-day service. Netflix operates 29 shipping centers throughout the United States - key to providing overnight delivery - and plans to open additional shipping centers throughout 2004. Netflix launched its movie rental service in 1999 with the goal of using the DVD format and the Internet to make it easier for people to find and get movies they will enjoy. As a result, the Netflix members can reliably discover and enjoy lesser-known titles. As Netflix succeeds, more people are watching more films, and filmmakers are reaching a larger audience. In turn, Netflix believes they will produce more new films. Netflix strives to be the world's largest and most influential movie supplier.
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